FRIENDS OF ART BOOKSTORE

The challenge of this project was to redesign the bookstore located in Indiana University’s Fine Arts Building. The Friends of Art Bookstore lacks a modern brand design and space that can effectively be used.

Deliverables: - Branding -Visual Design - Product Development

LOGO IDEALATION

LOGO DEVELOPMENT

PRIMARY LOGO

LOGO VARIATIONS

COLOR PALETTE

TYPOGRAPHY

MOCKUPS

BRAND PACKAGING